Client – Apollo Hospitals
Case Study: Robot-Assisted Knee Replacement Campaign
Background
Apollo Hospitals introduced robot-assisted total knee replacement surgery (RTKR) to offer enhanced precision, faster recovery, and improved quality of life for patients with knee arthritis.
Communication Objective
Position Apollo as a pioneer in advanced orthopaedics and drive awareness and patient enquiries for RTKR.
Creative Strategy
Highlight the future-forward technology while emotionally connecting to seniors’ aspirations of living pain-free, active lives.
Creative Execution
Visuals showed elderly individuals joyfully dancing and playing music post-surgery, symbolising regained freedom. The tagline “Step into the Future!” emphasized innovation, while benefit points (accuracy, safety, faster recovery) built trust.
Media Platforms
The campaign ran across print, outdoor, and digital platforms including social media, hospital website, and patient engagement channels, ensuring reach to both caretakers and patients.
Clients Associated:
