{"id":2388,"date":"2025-08-29T18:24:42","date_gmt":"2025-08-29T12:54:42","guid":{"rendered":"https:\/\/crystalcom.net\/?page_id=2388"},"modified":"2025-09-12T18:10:09","modified_gmt":"2025-09-12T12:40:09","slug":"case-study-apollo-hospitals-robot-assisted-knee-replacement-campaign","status":"publish","type":"page","link":"https:\/\/crystalcom.net\/index.php\/case-study\/case-study-apollo-hospitals-robot-assisted-knee-replacement-campaign\/","title":{"rendered":"Case Study: Apollo Hospitals: Robot-Assisted Knee Replacement Campaign"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide\" id=\"gmmco\">Client &#8211; Apollo Hospitals<\/h2>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-100e8aad\"><h4 class=\"uagb-heading-text\">Case Study: Robot-Assisted Knee Replacement Campaign<\/h4><\/div>\n\n\n\n<p><em>Background<\/em><br>Apollo Hospitals introduced <em>robot-assisted total knee replacement surgery (RTKR)<\/em> to offer enhanced precision, faster recovery, and improved quality of life for patients with knee arthritis.<\/p>\n\n\n\n<p><em>Communication Objective<\/em><br>Position Apollo as a pioneer in advanced orthopaedics and drive awareness and patient enquiries for RTKR.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study-1024x576.jpeg\" alt=\"Apollo-Hospital-Case-Study\" class=\"wp-image-2390\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study-1024x576.jpeg 1024w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study-300x169.jpeg 300w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study-768x432.jpeg 768w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study-1200x675.jpeg 1200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospital-Case-Study.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Creative Strategy<\/em><br>Highlight the <em>future-forward technology<\/em> while emotionally connecting to seniors\u2019 aspirations of living pain-free, active lives.<\/p>\n\n\n\n<p><em>Creative Execution<\/em><br>Visuals showed elderly individuals joyfully dancing and playing music post-surgery, symbolising regained freedom. The tagline <em>\u201cStep into the Future!\u201d<\/em> emphasized innovation, while benefit points (accuracy, safety, faster recovery) built trust.<\/p>\n\n\n\n<p><em>Media Platforms<\/em><br>The campaign ran across <em>print, outdoor, and digital platforms<\/em> including social media, hospital website, and patient engagement channels, ensuring reach to both caretakers and patients.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading alignwide\"><strong>Clients Associated:<\/strong><\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"http:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospitals-new.png\" alt=\"\" class=\"wp-image-2231\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospitals-new.png 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Hospitals-new-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"http:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Chettinad-Hospitals.png\" alt=\"\" class=\"wp-image-2228\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Chettinad-Hospitals.png 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Chettinad-Hospitals-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"http:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Pharmacy.png\" alt=\"\" class=\"wp-image-2227\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Pharmacy.png 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Apollo-Pharmacy-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/SRMC.png\" alt=\"\" class=\"wp-image-2344\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/SRMC.png 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/SRMC-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Global-Hospitals.png\" alt=\"\" class=\"wp-image-2342\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Global-Hospitals.png 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2025\/08\/Global-Hospitals-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"http:\/\/crystalcom.net\/wp-content\/uploads\/2022\/03\/ckbirla-hospitals-logo.jpg\" alt=\"\" class=\"wp-image-1592\" srcset=\"https:\/\/crystalcom.net\/wp-content\/uploads\/2022\/03\/ckbirla-hospitals-logo.jpg 200w, https:\/\/crystalcom.net\/wp-content\/uploads\/2022\/03\/ckbirla-hospitals-logo-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client &#8211; Apollo Hospitals Case Study: Robot-Assisted Knee Replacement Campaign BackgroundApollo Hospitals introduced robot-assisted total knee replacement surgery (RTKR) to offer enhanced precision, faster recovery, and improved quality of life for patients with knee arthritis. Communication ObjectivePosition Apollo as a pioneer in advanced orthopaedics and drive awareness and patient enquiries for RTKR. Creative StrategyHighlight the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2400,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2388","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Administrator","author_link":"https:\/\/crystalcom.net\/index.php\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Client &#8211; Apollo Hospitals Case Study: Robot-Assisted Knee Replacement Campaign BackgroundApollo Hospitals introduced robot-assisted total knee replacement surgery (RTKR) to offer enhanced precision, faster recovery, and improved quality of life for patients with knee arthritis. Communication ObjectivePosition Apollo as a pioneer in advanced orthopaedics and drive awareness and patient enquiries for RTKR. Creative StrategyHighlight the&hellip;","_links":{"self":[{"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/pages\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":4,"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/pages\/2388\/revisions"}],"predecessor-version":[{"id":2482,"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/pages\/2388\/revisions\/2482"}],"up":[{"embeddable":true,"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/pages\/2400"}],"wp:attachment":[{"href":"https:\/\/crystalcom.net\/index.php\/wp-json\/wp\/v2\/media?parent=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}