Our Digital Story
There is a belief that the emergence of the Digital medium has changed the entire concept of advertising. While it is true that the modus and the environment of communication sending and receiving is different, it is also true that the ultimate objective of digital advertising is no different from that of the so called conventional advertising, that is to evoke a response that reinforces or modifies the targets’ perceptions and behaviour towards our brand. Hence relevant creativeness retains its paramount importance in both cases. Crystal’s experience and expertise in creating relevant noticeable content in sync with brand goals is certainly one significant discriminator.
At the same time, keeping mind that while in conventional advertising, the brand information is ‘pushed’ to the target; in digital, the information is ‘pulled’ by the target. And hence a ‘digitally well-placed’ brand is more likely to be among the first few to be ‘pulled up’ first. This is where our strategic association with digital advertising experts for 360 execution has proven to be of enormous advantage in ensuring digital presence at the right place at the right time. Further our strengths as an integrated communication provider, enable us to create effective visibles to yield higher quality leads. Not stopping with that, selective engagement with prospects to predict buying intent and timeline are among the services that have earned us appreciation.