CK Birla Hospitals

CK Birla Hospitals - RBH in Jaipur and CMRI and BMD in Kolkatta are reputed health care centres in their regions. To gain national salience and also to carve a distinct identity for itself in the under 40 age population (a core segment hit by lifestyle diseases, also influencers in choosing a health care provider for the family), the hospitals embarked on a program to build digital presence and visibility.